Suzanne M. Tulien, Principal & Co-Founder, Brand Ascension Group.

For 22 years, Suzanne has been passionately serving clients by creating visual communication pieces and corporate identity design solutions packaged with powerful strategic brand consulting and training.

 

Working with a dynamic marketing and training firm, she helped design and facilitate marketing training workshops across the U.S As author of the 6 Myths of Branding ebook/workbook, and co-author of Megapreneur: Breakthrough practices of the NEXT Generation Entrepreneur, she is helping pave the evolutionary highway for small businesses to grow by conscious, strategic design, not by default! Suzanne is an award-winning graphic designer and certified trainer and past president of the Pikes Peak Advertising Federation.

 

Suzanne is leading the industry with advocacy, intention and momentum. Suzanne earned a B.S. degree in Organization Communications and Public Relations from the University of Alabama.

Most commonly asked Q&A:

 

Q. Where do I begin when creating and delivering my desired brand experience?

 

A. It first starts at the core of who you are, what you stand for, what you offer your customers. Perhaps you are the tanning salon we talked about – their brand platform was Simply Mind-blowing Experience…define how you will show up simply mind-blowing at key customer touch points. This is the process of defining your unique Brand DNA and making sure your employees know how to live and embody it.

 

Q: You really hone in on conscious branding. Can you explain that further?

 

A. Conscious branding is a philosophy we promote to help businesses get “fully present” with their brand by truly living and showing up according to what their brand stands for. If a company is all about convenience and distinctive service, then you need to show up that way. That means creating and systems and processes that support and affirm that particular behavior at the internal level.

 

Q: Why is branding so vital to smaller businesses who want to reach their next level of growth?

 

A: As we said in our in our presentation, businesses tend to rely on marketing to do the work of branding. They spend huge amounts of money marketing their business only to realize that those dollars didn’t pay off like they hoped. Without a clearly defined process for building your brand, ensuring consistency in what you say you are and showing up that way, then your marketing dollars become diluted.

 

 

Q: What do you find is the one most difficult thing for small businesses when it comes to successfully building their brands?

 

A: Again consistency, hands-down. We talked about this a lot in our presentation because we find that most businesses are inconsistent between what they say they are and what they actually are. Remember the study from Interbrand on what the branding experts reported – they said consistency is the most critical aspect of building a successful brand. So, focus being consistent!

 

Q. What is a true measure of my brand’s success?

 

A. To start, one signal would be if your customers look no further beyond your doors for the product or service offering. When your brand offers the ultimate customer experience then they’ll keep coming back for more. As we said earlier, they will tell their friends and their friends will tell their friends.

 

Q. How do I blow my competition out of the water?

 

A. By delivering a consistent multi-sensory brand experience of sight, sound, taste, touch, smell and “Out-Behaving” your competitors in every distinguishable way!

 

Here's her contact information:

suzanne@brandascension.com phone: 719-265-1707

 

Contribution History: