Using a very practical, down-to-earth approach in both his coaching and training, Brad brings over 25 years experience in a number of fields to his work. Utilizing a lot of humor and audience participation in his custom designed seminars, he gets the job done by working closely with the client in the beginning to figure out “the gap” between where the participants are and where the company wants them to be at the end of the training. Likewise with his coaching clients, Brad spends a significant amount of time up front determining what the clients’ goals are, and then designing a program to reach those goals. He believes that the client drives the agenda – Brad is the coach/trainer, the client is the performer.

 

Brad offers one-on-one coaching with entrepreneurs, executives, and sole proprietors to hold them accountable, provide structure and support, and impact their effectiveness and productivity. He requires that clients sign on for a minimum of 6 months of coaching, believing that they need to make a real commitment to the process in order to derive any benefit. After an initial intake, homework assignment, and a possible 2-hour face-to-face session, Brad then works with them either weekly or bi-weekly over the phone for the next 6 months. As a testament to his success, most clients stay on for much longer than that (2-3 years is not uncommon).

 

In addition to his graduate work in counseling, Brad has hundreds of hours of training as a mediator and negotiator, as well as being certified to teach a number of courses for other training organizations. He has also studied coaching with Patricia McDade of the Entrepreneurial Edge, and is a certified Corporate Business Coach from Corporate Coach University. He currently serves as a volunteer mediator with the Hayward Area Mediation Service, is a founding board member of the Berkeley Dispute Resolution Service, and was the Vice President of Professional Development for the Mt. Diablo Chapter of the American Society for Training and Development.

 

Brad’s earlier career included 10 years as a teacher of New Games and cooperative sports, where he taught students and other teachers the fundamentals of a win-win approach to sports. He also produced a nationally distributed video entitled Parachute Games. He also spent 5 years working with a clinical psychologist and a mediator, marketing their services to the corporate world while conducting seminars and mediations as well as coaching clients on career and business development. He also spent 6 years leading seminars for the Fred Pryor Seminar Company, and has taught in front of over 31,000 people throughout his career in most of the United States as well as 17 foreign countries.  

 

Brad enjoys traveling nationally and internationally, working out at the gym, reading, and spending time with his wife and 14-year-old daughter, especially camping and hiking. He has a BS in Philosophy and Psychology from MIT and an MA in Education from the University of California at Berkeley. He is also a certified negotiator and mediator with National Center Associates, and is certified to teach the Tony Alessandra Platinum Rule Workshop. He also is versed in administering and interpreting the DISC Personality Profile as well as the Workplace Motivators Profile.